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Domain
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Type
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Title
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Description
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domain of the visited website
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localStorage
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px2uid
|
In order to link each interaction with an individual device, Performax generates a unique ID for each new
device that interacts with any form of advertising from Performax or from website tracking. The unique
device ID is stored locally using cookies with localStorage in the user’s browser and in Performax’s
domain.
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|
domain of the visited website
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localStorage
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px_breaktimes_SLOT
|
Timestamp tied to a specific advertising slot, recording how long adverts cannot be output to the given
slot. This information serves to manage time intervals between adverts served in a given advertising
slot.
|
|
domain of the visited website
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localStorage
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px_counters_SLOT
|
Information about how many times an advertising slot is issued in a single session. Used to limit the number
of times a given advertising slot is displayed to a user.
|
|
domain of the visited website
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localStorage
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px_counters_date
|
Information on the date, compared to the current day. If the value is different than today, all
px_counters_SLOT are deleted
|
|
domain of the visited website
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localStorage
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px_abtest_SLOT
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The user is randomly assigned to a test group and the group label (A, B, C …) is saved to the
browser. This splitting of users into groups serves only for AB testing. Expiration is linked to the end
date of the test.
|
|
domain of the visited website
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localStorage
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px_seq_last_SLOT
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Information about the advert that was last served to the user in the given advertising slot. This
information allows us to serve adverts based on the set sequence in the given slot.
|
|
domain of the visited website
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localStorage
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px_pause_autoreload_SLOT
|
A timestamp tied to user action – closing of the ad – which is used to suspend refreshing of the
given advertising slot for a period of time
|
|
domain of the visited website
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localStorage
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px_pause_slot_SLOT
|
A timestamp tied to user action – closing of the ad – which is used to disable ad serving in the
advertising slot for a period of time
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