px2uid | cookie + web | To connect each individual interaction with a specific device, Performax generates a unique ID for each new device that interacts with any form of advertising from Performax or website tracking. The unique device ID is stored locally using a cookie file with localStorage in the user's browser and also within the Performax domain.
| 13 months |
px_session | web | A randomly generated ID for a specific session that is relevant only to the given website. It is used to reset sequences when the respective session expires.
| based on user activity |
px_breaktimes_SLOT | web | A time-related data associated with a specific advertising slot, recording the duration during which no advertisement can be issued in that slot. The information is used to manage the time intervals between advertising releases in the given advertising slot.
| based on user activity |
px_counters_SLOT | web | Information about the number of ad slot impressions within a single session. It is used to limit the number of times an ad slot is displayed to users.
| 1 day |
px_counters_date | web | Information about a date that is compared with the current day. If its value is different from the current day, all px_counters_SLOT will be deleted.
| based on user activity |
px_abtest_SLOT | web | The user is randomly assigned to a test group, and the designation of the selected group (A, B, C, ...) is stored in the browser. This user grouping is exclusively for AB testing purposes. The expiration is tied to the end date of the test.
| based on user activity |
px_seq_last_SLOT | web | Information about the last advertisement that was served to the user in a specific ad slot. This information is used to serve ads based on the configured sequence in that particular slot.
| based on user activity |
px_pause_autoreload_SLOT | web | A time-related data associated with a user action - closing an ad - and used to govern the suspension of refreshing a specific ad slot for a certain period.
| based on user activity |
px_pause_slot_SLOT | web | A time-related data associated with a user action - closing an ad - and used to govern the disabling of ad issuance in a specific ad slot for a certain period.
| based on user activity |
px2-uidH-adform | cookie | Cookie with ID from Adform. HTTP-only cookie. | based on user activity |
px2-uid-adform | cookie | Cookie with ID from Adform. | based on user activity |
px2-uidH-equativ | cookie | Cookie with ID from Equativ. HTTP-only cookie. | based on user activity |
px2-uid-equativ | cookie | Cookie with ID from Equativ. | based on user activity |
px2-uidH-medianet | cookie | Cookie with ID from MediaNet. HTTP-only cookie. | based on user activity |
px2-uid-medianet | cookie | Cookie with ID from MediaNet. | based on user activity |
px2-uidH-onetag | cookie | Cookie with ID from OneTag. HTTP-only cookie. | based on user activity |
px2-uid-onetag | cookie | Cookie with ID from OneTag. | based on user activity |
px2-uidH-openx | cookie | Cookie with ID from OpenX. HTTP-only cookie. | based on user activity |
px2-uid-openx | cookie | Cookie with ID from OpenX. | based on user activity |
px2-uidH-pubmatic | cookie | Cookie with ID from Pubmatic. HTTP-only cookie. | based on user activity |
px2-uid-pubmatic | cookie | Cookie with ID from Pubmatic. | based on user activity |
px2-uidH-seznam | cookie | Cookie with ID from Seznam. HTTP-only cookie. | based on user activity |
px2-uid-seznam | cookie | Cookie with ID from Seznam. | based on user activity |
px2-uidH-xandr | cookie | Cookie with ID from Xandr. HTTP-only cookie. | based on user activity |
px2-uid-xandr | cookie | Cookie with ID from Xandr. | based on user activity |
px2-uidH-performax | cookie | Cookie with ID from Performax. HTTP-only cookie. | based on user activity |
px2-uid-performax | cookie | Cookie with ID from Performax. | based on user activity |
px2-uidH-ix | cookie | Cookie with ID from Index exchange. HTTP-only cookie. | based on user activity |
px2-uid-ix | cookie | Cookie with ID from Index exchange. | based on user activity |